2 min read –
Why now is a good time to export to ASEAN –
You need a long-term approach
And a great local partner
The MOCI, a French magazine, has written a comprehensive article on business opportunities in ASEAN.
Here is a summary.
With growth rates among the highest in the world, Southeast Asia has become a strategic destination for exporters.
The region’s ten ASEAN member states are opening wider to global trade, seeking diversified partnerships amid shifting global tensions.
Following France’s May 2025 tour, yielding €26 billion in contracts with Vietnam, Indonesia, and Singapore, opportunities for European exporters have never been stronger.
1. Local dynamism
By 2050, two-thirds of ASEAN’s population (690 million) will belong to the middle class. Success here requires long-term engagement rather than one-off deals.
2. Building trust
You will expand successfully to ASEAN by sharing know-how and demonstrating transparency, the foundation of lasting partnerships.
3. Expanding free trade
The world’s largest trade pact, RCEP, and EU agreements with Singapore, Vietnam, and now Indonesia (2025) are removing most tariffs.
4. Promising sectors
Renewable energy, infrastructure, healthcare, luxury, agrifood, and technology are key growth areas.
Firms such as Ecosun Innovations are already active in Indonesia and the Philippines with mobile solar power systems tailored to island needs.
5. Singapore
Singapore remains ASEAN’s gateway, handling 60% of French exports to the region.
Many firms, like Ameco (bulk material handling equipment in the fertilizer & mining industries), use Singapore as a logistical and financial base to serve surrounding markets.
6. The right partner
A solid local distributor or integrator is crucial for market entry and regulatory navigation.
7. Trade fairs
Events and exhibitions are vital for networking and identifying trusted partners.
8. Human relations
Business in ASEAN starts with personal trust. Frequent visits and informal interactions often precede contracts.
9. Patience
Projects take years to mature, especially in large markets like Indonesia. Persistence and presence are decisive.
10. Avoid cultural missteps
Cultural sensitivity is essential; misunderstandings can close doors.
11. Strategic advice
Focus on 2 or 3 markets first in ASEAN, stay visible, react quickly, and adapt contracts and communication styles.
ASEAN’s economic momentum, led by Indonesia, its largest market, offers vast opportunities.
With expert guidance and the right local partner, you can turn this potential into lasting success.
We are CINTASIA, and we help you develop your sales and operations successfully in Indonesia.
Source: LE MOCI, full article (Sept. 2025) available on lemoci.com
PS: Le MOCI is a French magazine founded in 1883 and focused on international trade and export.
Check out our blog for more articles: www.cintasia.com/news-insights/
Picture: The Asean Magazine (no affiliation)