HOKA : a French Business Success Story
May 8, 2025
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Cintasia
Cintasia is your Expert Business Partner in Indonesia,
for Industrial Engineering Companies
and Original Equipment Manufacturers to :
EXPLORE
Explore & enter Asean markets.
SELL
Start or increase your export sales in Southeast Asia.
OPERATE
Leverage the Asean region’s growth for your operations and supply chains.
Our vision is to spread the best technologies
and the most efficient industrial production processes and equipment or automation to increase wealth and prosperity. Better technology increases the total factor productivity TFP in the Cobb-Douglas equation: Production (Wealth) = TFP x Capital x Labour.
Cintasia’s mission is to assist end-users, manufacturers and factories
in Southeast Asia procure cutting-edge and smart machinery that best suits their ecosystem and integrate it into their production plants.
Cintasia’s values to perform its mission and reach its vision include enthusiasm, common sense, goodwill, customer centricity, problem solving, excellence, respect, disruptive thinking, continuous learning, platform economy, resources and information sharing, on-demand services, and resilience.
Our competitive advantages
We work with Asia since 1996
We have +25 years of field experience
We are present and located in Indonesia
Our team is genuinely and fully bi-cultural
We are here in Indonesia for the long term (forever)
We specialize in technology and industrial processes
We have strong academic degrees (Engineer, MBA, BSc, Management)
Services
STRATEGY
Cintasia’ strategic actions include the following:
- Export strategy, market survey, customer survey, business intelligence.
- Helping you find suitable local partners, agents, suppliers, and subcontractors for your projects.
- Lobbying stakeholders such as end-users, EPCs, EPCMs, technology institutes, government offices to better understand the projects and increase your chances of success.
- Financial analysis and audit, support for M&A, due diligence.
COMMERCIAL
Cintasia provides the complete set of sales tools such as:
- Prospecting and business development.
- Partner search.
- Following-up of existing customers.
- Hosting and managing your local sales team.
- Marketing & Communication, presentation at exhibitions and trade shows.
- Value selling, bidding procedure, price and contract negotiations.
OPERATIONS
Cintasia’s hands-on approach supports your operations such as:
- Feasibility studies on how to set-up a Subsidiary or a Representative Office in Asean.
- Hire, host, manage your staff in Indonesia, including pay-roll outsourcing if necessary.
- After-sales services management: spare parts, retrofit, upgrades, technical support, on-site supervision and installation.
- Supply chain optimization including sourcing and management of suppliers, quality control, detailed engineering drawing subcontracting.
- Translation of all documents including technical ones in 3 languages: English-Indonesian-French.
- Getting local authorizations, licenses, and permits necessary to run operations and execution, to comply with Local Content Requirements (government policy aiming to support the use of local goods, services and labour).
INTERIM MANAGEMENT
Should you need a Manager for :
- Interim
Fill a sudden unexpected and critical vacancy in a (top) management team. - Change
– Lead a strategic project, within a pre-agreed scope and timeframe.
– Drive a company transformation plan, change the business model, or restructure the organization. - Emergency
Manage a crisis and steer the company through a turnaround.
Cintasia offers you to hire professional Interim Managers with proven experience, available at short notice, and flexible on the duration of the mission, no need for you to commit on the long term.
We are an Alliance Partner of Asia Connect for Indonesia.
Benefits
DOUBLE EXPERTISE
YOU WANT TO
- Capture and boost your business, increase your sales in the Asean region, directly or through partners.
- Assess the potential of a technical project and find the best strategies.
- Perform technical missions on topics such as: identification and qualification of suppliers, quality control, after-sales services, supply chain.
OUR STRENGTHS TO HELP YOU
- Cintasia’s double expertise: sales & technical.
- Cintasia’s co-founder has 25 years of experience in B2B selling industrial equipment & process solutions, ensuring therefore the ability to understand and sell technological products and services. Example of technical mission.
- Cintasia’s founders hold master and bachelor degrees in sciences and engineering.
CULTURE
YOU WANT TO
- Pick-up valuable “weak signals” during discussions and negotiations.
- Develop and drive business successfully in spite of the cultural gap between your country and South-East Asia.
- Avoid pitfalls linked to cultural factors and local practices.
OUR STRENGTHS TO HELP YOU
- Cintasia consists of a mixed team of Indonesian and French nationals
- Cintasia has therefore a strong intercultural knowledge and is familiar with how to do business in Asia. Read more here.
- The team is fluent in Indonesian Bahasa, French and English.
GEOGRAPHY
YOU WANT TO
- Have a professional team available on-demand locally.
- Avoid sending employees from abroad because of possible difficulties linked to visa applications and health-related travel restrictions.
- Reduce your number of business trips and travel expenses, and therefore reduce your company carbon footprint.
- Avoid high cost of full local office set-up, rental, overheads.
- Have the choice to contract in France or in Indonesia
OUR STRENGTHS TO HELP YOU
- Cintasia’s operational team is based in Jakarta, with the possibility to easily travel to neighboring Asean countries
- Cintasia has a strong network of Partners located in Asia. Example with Asia-Connect.
- Cintasia has a legal entity in France, and a legal entity in Indonesia, giving you the choice of contract location and currency.
MANAGEMENT
YOU WANT TO
- Hire and manage personnel to be based locally in Indonesia, be they interns, administration, technical, or sales people.
- Hire an experienced interim manager for a critical or urgent mission, or to ensure the success of an M&A operation.
- Put a seasoned business team in front of your prospects, customers and partners.
OUR STRENGTHS TO HELP YOU
- Cintasia’s co-founder has a comprehensive Management and Leadership experience supported by his EDHEC Executive MBA degree and an IFMT certification (interim management). Read more here.
- To ensure a successful M&A operation for example, we proceed, on top of the usual due diligence, to a physical check and audit of the operational process inside the premises of your M&A target. Read more here.
- Cintasia’s team is able to discuss with C-level officers in all departments of your customer’s organization.
- Cintasia can host and outsource for you the payroll of your employees in Indonesia, including the management of their tasks and performance.
- consulting
- technology
- industry
- engineering
References - Clients & Partners
For more details on our Clients and Partners, click on the logos. For more details on the assignments and missions we have performed for our Clients, contact us, we will share within the limit of confidentiality.
Cintasia is an official partner of the French Embassy Business Agency in Indonesia.
Contact
PT Cintasia Bintang Teknologi
18 Office Park –Lantai 10, Unit A
Jalan TB Simatupang No. 18, Pasar Minggu
Jakarta Selatan–12520, Indonesia.
Send us a message to request
our detailed Company Profile
