In the previous post we have seen the theory of the Blue Ocean strategy. Let us now look at this concept practically with two examples. B2B Indonesia is a significant player in the global mining industry and among the world top producers of coal, tin, nickel, bauxite, gold, copper, cobalt, etc. In the process, rocks move and bump onto transfer points that […]
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Cintasia
Finding your Blue Ocean in Indonesia – Part 1
It is annoying when people give up before even trying. In business, some companies think they have no chance to compete in the Asian markets. They associate Asian markets with low costs and low quality. They wrongly believe that high-end expensive products cannot be sold in Asia. First, they forget that big portions of Asian populations have high income levels. Second, they ignore […]