2 min read –
Why Indonesia should already be on
Every international company’s
Growth roadmap –
When companies talk about expanding in Asia, the conversation usually starts with China, India or Vietnam.
Yet one of the region’s most attractive markets often receives far less attention than it deserves: Indonesia.
As Southeast Asia’s largest economy, Indonesia combines something that very few countries can offer today: market size, economic stability and long-term industrialization.
With more than 280 million people, a GDP of USD 1.5 trillion, and annual economic growth consistently around 5%, Indonesia has built one of the strongest macroeconomic foundations in the emerging world.
Inflation remains under control, public debt is moderate, and domestic consumption continues to provide a resilient engine for growth.
But what makes Indonesia particularly interesting is that the country is no longer satisfied with exporting commodities.
Instead, it is moving rapidly towards industrial value creation.
By restricting exports of certain raw materials and encouraging local processing, Indonesia is building integrated industrial ecosystems around nickel, copper, bauxite and other strategic minerals.
The objective is to become a global manufacturing hub for electric vehicles, batteries and other high-value industries rather than remaining a simple supplier of raw materials.
This strategy is supported by significant government reforms.
The Omnibus Law, the Positive Investment List and the expansion of Special Economic Zones have improved market access while offering fiscal incentives.
Foreign direct investment reached ~ USD 53 billion in 2025, demonstrating sustained international confidence.
Hundreds of strategic infrastructure projects are transforming transportation, logistics, digital connectivity and energy.
For international companies, opportunities extend beyond mining.
Healthcare, medical devices, environmental technologies, water and waste treatment, logistics, maritime industries, renewable energy, digital solutions and advanced manufacturing all benefit from strong structural demand driven by urbanisation, industrialisation and the emergence of a larger middle class.
None of this means Indonesia is an easy market.
Regulations remain complex. Local content requirements apply in several sectors. Administrative procedures can be time-consuming, and choosing the right local partner is often the single most important factor behind a successful market entry.
Companies looking for quick wins may become frustrated.
Companies willing to build long-term relationships, adapt to local business practices and invest patiently often discover one of Asia’s most rewarding markets.
At CINTASIA, we help you turn Indonesian opportunities into successful business.
PS: This article is based on a market study written by Business France.
A copy (available in French only) is available upon request at ilann@cintasia.com.
Picture: By Gemini
Source: Business France